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Terrificly brilliant banners are far and far in between. And UNIQLO’s current swagger of banners fall under this exclusive category.
UNIQLO’s ‘Switch’ banners are a dime a dozen. Remember when you were a kid you had these little cards that had little flaps that when peeled, would reveal a prize underneath? This is UNIQLO’s digital version of that idea. The banner turns any image on a website into a potential ‘peel-and-win’ ticket. Genius.
What’s more remarkable is that all this magic only happens when you flick on the ‘Switch’ that sits on the website. And with a big enticing button, it’s pretty hard to ignore it.
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